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Sterling Williams
Fashion Instigator, Web Designer, Graphic Artist, Brand Creator After first moving to Los Angeles in early 2003 for the promise of a record deal, two months later Sterling was inspired to make his first t-shirt design:
'Welcome to HOLLYWOOD! prepare to get fu-ked'. This was the beginning of what would be a decade as a leading LA fashion designer, who's collections would a few years later be represented in Fred Segal, Kitson, and boutiques from Tokyo to NY to Dubai. This was also one of the most trying times of his Life. On the outside most considered Sterling a success, however the professional trials and tribulations were nonstop. He had always followed his dreams, passion and 'gut' as never living with a 'What If?' and in many ways the blessings were priceless, but what was most valuable along this Path were the lessons. From co-starring in a Donald Trump reality series in 2010, to having many celebrities wearing his designs over the years, having news and media features covering his collections, there came a time when Sterling knew the Path was meant to change it's course. In early 2012 a showroom in Taiwan was scheduled to open along with Justin Timberlake's apparel line. This was also the year a producer from the Style network had filmed a pilot pitch based around not just Sterling's professional career as a fashion designer but also themed in the personal battles that he'd chosen to consistently rise above to 'inspire' many around him, and was a 'story' the network was to pitch to the majors once edited. However, both of these 'sure things' fell through and it was then the choice was made to leave the fashion and apparel industry to start and completely focus on building his own web design, graphic art, brand creation business "This is the most blessed I've ever felt, and in the place that truly was the only city that ever felt truly like home, Los Angeles, CA and from here is where all within and without is now positively ROCKIN' forward for One and All..." and as he always states, lives and breathes through, #AllForAReason

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